You know what makes your small business stand out from the crowd, but do your potential customers?

When it comes to marketing your small business or entrepreneurial idea, you’ve got to know more than the ins and outs of your business. You’ve also got to know what makes it different from others. When you know what makes your business unique you can better position yourself for successfully reaching your target market.

On January 21 join Craig Byrd of Hilti North America to learn more about creating differentiation for your business. Byrd will share:

Tactics business owners and entrepreneurs can use to identify their niche
Ways to capitalize on your company’s unique properties
Techniques to help build strong customer relationships
To attend the January 21 Business for Breakfast event, please contact Diane Maddox at dianem@meridiantech.edu or call (405) 377-2220 or toll-free at (888) 607-2509. An RSVP is strongly encouraged.

The Business For Breakfast networking group will meet from 7:30 – 9:00 a.m. in Room 104 North in the Center for Business Development at Meridian Technology Center. The meeting includes a guest speaker and provides business owners and entrepreneurs an informal opportunity to network and share ideas and experiences. All networking sessions are free and include a continental breakfast.

The Center for Business Development is dedicated to empowering entrepreneurs through networking, education, consulting and business incubation services. Assistance is available in various areas such as marketing, product planning, international business and writing business plans. For more information visit www.meridiantech.edu/entrepreneurs or contact the Center for Business Development.